Prose by Nick White, PhD

​Currently leading product development process improvements with an agile scrum team at a healthcare company.

​Tivity Health provides a health and wellness benefit, SilverSneakers, to Medicare recipients of more than sixty health plans. As the Product Manager of all things digital for this flagship brand, I led a team of user experience designers, software developers and quality assurance professionals in our quest to deliver high-quality digital experiences on time and under budget.

Worked with the in-house marketing division of Tivity to produce engaging and informative healthcare content, simplifying complex medical and Medicare information for diverse audiences, B2B and B2C. From blogs and scripts to email campaigns and social media posts, I wrote in a variety of genres to an array of audiences.  

Consulted with dozens of law firms to establish their voice, identity and express their subject matter expertise. Worked with a team of software developers to create website content designed to drive engagement and generate leads. Created roadmaps and timelines for marketing strategy and created blogs, press releases, and website copy focused on SEO.

Consulted with law firms to create website content designed to drive engagement and generate leads. Created roadmaps and timelines for marketing strategy and created blogs, press releases, and website copy focused on SEO. 

Taught a variety of English, political science and pre-law classes at several colleges and universities.